Our team

When you partner with Eastern Bridge, you gain access to a robust and proficient team, dedicated to achieving your goals.

Our Team

Our leadership team

Simon Appleton

Joined: 2014
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Simon founded Eastern Bridge in 2014 after seeing the disconnect between local government's ambitions to be internationally engaged and their ability to do so in an efficient and cost effective manner. Simon has a Masters in Chinese Law and speaks Mandarin and Korea. He has worked in the media, education and local government sectors.

Cole Atkinson

Director of Digital Services
Joined: 2017
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Cole has spent over a decade as a software developer and coder. He is the project lead of Hongi and responsible for Eastern Bridge's digital infrastructure.